Saturday, October 18, 2008

Career as a Copy Writer

Today you'll actually find that careers in copywriting are very exciting and the business is booming as well. Due to the rise of the internet, you'll find that the market for this type of writer is ever growing. There are many businesses that now go to the internet to find great copywriters and more and more people are opening online businesses and need good employees that can write top notch copy for them as well. This is definitely a great career to get involved in right now, and if you are interested in getting involved with a career as a copy writer, this is definitely the time to get started. Of course you'll probably want to know a bit more about this career, so let's take a closer look.

First of all, you may be wondering what exactly copywriting is all about. Well, essentially this type of a job includes a writer that takes words and uses them in order to promote a business, a specific idea, or even a person. While you'll find that "copy" refers to different types of writing, you'll actually find that usually when you are referring to copy that is written by a copywriter, it is dealing with promotional writing. So, usually you'll find that this type of text is supposed to be either promotional or of a marketing style and the main goal is to persuade the person reading to take an action. On a daily basis usually this job includes being given ideas that must be turned into hard copy. Some of the writing that this job may entail includes internet content, white papers, scripts, commercials, emails, ads, postcards, brochures, press releases, sales letters, and more.

Another question you may have is where copywriters actually work. Well, usually they are a part of a creative team. Some of the employers that hire them can include web developers, advertising departments of large companies, magazines, ad agencies, big stores, broadcasting providers, newspapers, public relations firms, and others who need this type of service. The role of the copy writer is to come up with the textual content that is needed for the client. You'll also find that this career is very close to the career of technical writers as well.

Do you need a special education to have a career as a copy writer? Well, actually the answer is no. While many people in the business do have an education in writing or journalism, there are actually many who do not. In fact, you'll actually find that it's fairly easy to get into the field even without any education in writing. Of course taking some writing courses is definitely a wonderful idea if you want a head start. However, some of the best copywriters out there today got started by just writing and marketing their copy, which later led to some great jobs.

Of course the topic of pay is another topic that you are probably very interested in. How much money can a copywriter make? Well, that depends on a variety of different things. Experience is one important factor that really matters when you are trying to figure out how much you can make. If you are new as a copywriter, you'll find that usually the yearly salary is going to be about $40,000 a year or so if you are working for a company. However, those with more experience can make closer to $60,000 to $70,000 when employed with good companies. Of course if you are working as a freelance copywriter, then you'll find that the salary will be a bit different. If you're working for yourself, you often get paid by the job or by the page. Often you'll find that $15 per page is an average idea of what you can make. However, if you are going by the project, then the amount you can make can vary, depending on your skills, the company hiring you, and even the part of the country that you live in.

Many people find that working in the career of copywriting is definitely a rewarding career, but of course it has it's pros and cons, just like any job. Some may think it's an easy way to make money, but it requires excellent writing skills and dedication as well. So, if you are interested in writing, a career as a copy writer is definitely one that you may want to give more consideration.

No comments: