Friday, August 29, 2008

Understanding the Work Behind a Brand Manager or Planner

One of the major concerns around brand managing or planning is the complexity of it all. Or at least that many people shy away from it because of the readable difficulty. However, we may have the solution by explaining how it works, some of the daily routines, the payscale, and of course anything else we can find to make things easier on you. Below you will find information pertaining to all these aspects and hopefully make you feel more comfortable about this industry.

What Is Brand Managing

Without overwhelming you with big fancy words and guidelines, this is a way to market specific products building value overtime. Just think of it like building a reputation in an industry and making a name for yourself or whatever business endeavor your involved in either offline or online. Once you have your brand in place, then it's time to move to the next level and make sure it stays yours and not someone elses.

Proven Methods to Make a Brand Name

In order to come up with what you want, it starts with a brainstorming process. Coming up with a name is a lot more difficult then most people imagine, but there are methods and techniques a person can use to get ahead of the game. For instance, you want to come up with a something that is easy to pronounce, easy to remember, and easy to recognize. If at all possible your brand name should be one word.

Why? Well, think about it for a minute. It doesn't matter if you are building an online business or an offline business all the great companies have one name. Great examples for online ones are Google, Yahoo, MySpace, Facebook, or even ESPN. Okay, MySpace is two words, but they are joined together into one. The point is these are all easy to remember, pronounce, and of course recognize everywhere.

Car manufacturers are another prime example of how single brand names can be beneficial. Ford, Honda, Acura, Toyota, and many others have kept single names on the forefront for decades. Coincidence? No. There is a secret behind the madness, which is why all major companies in various industries dawn a one name title. Sports shoes like Reebok, Nike, and Adidas to colognes and perfumes.

Challenges to Overcome

One of the biggest challenges to overcome is always thinking short-term. Many brand names come out with products that will only have a shelf-life for a certain amount of time. However, we suggest spending the extra time to find something that is going to last for generations. If you need some examples we have plenty. Games like Monopoly, Scrabble, and various others similar have stood the tests of time and continue to produce revenue annually. Something to think about anyways.

Another issue that could come to pass is the vast amount of objectives you'll run into everyday. The best way to deal with these is to put yourself in the shoes of consumers and think about all the questions they will ask. This is especially important on a corporate level due to the questions that will arise from the powers-to-be. Definitely one of the most difficult aspects to being a brand manager.

Knowing Everyone's Job

This is the most frustrating part of being a brand manager. Not only will you have to integrate your own skills into planning, you will also have to know the strategies of everyone above you. How more complex can job get then trying to innovate in your own section, but still have to adhere to everyone else's. So the more knowledge you have about a particular area the better.

The Overall Analogy

When it comes down to it, the major competent is whether or not you are up to the challenge. As a brand manager you can expect to have highly stressful days, especially if you are taking on various projects to a specific job at the same time. Fortunately though, we know it can be done and a person can become very successful. In fact making yourself a great analyzer to trends, plus going over activities and strategies could easily garner six figure incomes. The only thing you have to do is decide whether or not this type of industry is for you.

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